How we built ChatGPT’s novel ad stack for user trust and relevance
OpenAI News reports: Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.
Key points
- Source: OpenAI News
- Published: October 21, 2026
- Topics: OpenAI, Large Language Models
Related articles
Using thousands of AI agents to uncover new leads in biological data
OpenAI News reports: See how OpenAI, PerturbAI, and Scripps Research used distributed AI agents to uncover promising research leads in data from millions of brain cells.
ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform
OpenAI News reports: From local businesses to global brands, more advertisers can now reach people as they explore, compare and decide what to buy in ChatGPT.
OpenAI models are coming to Google Cloud
OpenAI News reports: OpenAI and Google Cloud are bringing frontier models and Codex workflows to Gemini’s Model Garden, available through Google Cloud Marketplace.